Affluent consumers who also influence others’ shopping and buying habits will be the new focus of an academic and research collaboration between TikTok, Launchmetrics, Université of Côte d’Azur and the City of Cannes, signalling the growing importance of this subset of influencers.
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RETAIL7 min read
Richemont Is Undergoing A Revolution. Will It Be Enough?
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DIGITAL8 min read
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DIGITAL11 min read
Is The Role of Digital Becoming Obsolete Within Luxury Companies?
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