To win the game in an arena where the most important concept is that of coolness, luxury brands need to invest in intelligence, product development, lean production, and optimized merchandising and buying.
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Laurent
CONSUMERS4 min read
In The Business Of Luxury, Sexiness Still Thrives
Sexiness today is one of the first factors representing luxury for customers, a change after many years in which the material quality, exclusivity and artisanship were the key factors. Consumers seeking sexiness are mainly millennials or under 50, and equally distributed by gender.
RETAIL4 min read
The Rising Potential of Premium and Entry-to-Luxury Segments
We are in the middle of the most disruptive revolution the luxury sector has ever seen and there’s more complexity: consumers play the “mix and match” game across products, markets and distribution channels. EY’s Laurent Bludzien explains.
