Lauren Hallanan

I am a content producer and a social media marketer who geeks out about all things related to Chinese outbound travel, influencer marketing and digital marketing trends. I write weekly articles on Chinese influencer marketing and digital media at PARKLU.

Lauren

Hallanan

I am a content producer and a social media marketer who geeks out about all things related to Chinese outbound travel, influencer marketing and digital marketing trends. I write weekly articles on Chinese influencer marketing and digital media at PARKLU.

Latest articles from

Lauren

DIGITAL7 min read

Big Brands Use Douyin to Reach China’s Gen Z Consumers

As Weibo and WeChat become saturated and give users declining organic reach while charging increasingly large sums for advertising, big brands are turning to smaller platforms like Douyin to target…

DIGITAL5 min read

WeChat Mini-Programs Revolutionize KOL Sales Campaigns

Key Opinion Leaders (KOLs) are turning the traditional sponsored-post model of KOL sales campaigns on their head by manufacturing and selling via WeChat mini-programs.

RETAIL5 min read

How to Use New Retail Online-to-Offline Marketing with China Influencers

China’s new retail ecosystem demands the integration of Chinese influencers and online-to-offline marketing for it to be successful in such a rapidly changing environment.

DIGITAL5 min read

5 Chinese Social Apps That Luxury Brands Should Consider in 2018

While Weibo and WeChat are mature, there is a multitude of other Chinese social apps.