4 Luxury Marketing Ideas for 2013
Karen Weiner Escalera, president & chief strategist at KWE Partners, details four ways in which luxury brand marketers can reinvent their marketing strategies for 2013 Karen Weiner Escalera, president &…
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8 Travel & Lifestyle Trends in Social Media
Karen Weiner Escalera, president & chief strategist at KWE Partners, highlights some new and more established ways social media is influencing travel & lifestyle industries
Generation Y: Luxury’s Most Buoyant Market
**Karen Weiner Escalera, president & chief strategist at KWE Partners, details the importance of Generation Y in the future consumption of luxury goods**
Top 8 Luxury Travel & Marketing Trends for 2012
Karen Weiner Escalera, president & chief strategist at KWE Partners, identifies eight emerging trends thought to shape luxury hospitality marketing strategies as 2012 approaches
Generation Y Won’t Wait for Luxury
Karen Weiner Escalera, president & chief strategist at KWE group, identifies today’s affluent spenders as time poor, technically savvy & accustomed to getting what they want
Affluent Consumers Look to the Past for New Luxury
Karen Weiner Escalera, president & chief strategist at KWE group, discusses the renaissance of retro for the affluent consumer, in the wake of the global financial crisis
Sensing Success: Tapping the Senses to Sell Luxury Travel
Karen W. Escalera, President & Chief Strategist KWE group, looks at where luxury travel is bound next Karen W. Escalera, president & chief strategist for the marketing and public relations…
2010’s Upside-Down Pyramid: All Hail King Consumer
Personalisation, provenance, simplicity, value and superior service are hallmarks of the new world luxury order. Karen W. Escalera, president & chief strategist for the marketing and public relations firm KWE…
The Re-Invention Revolution
Karen W Escalera, president & chief strategist of KWE Group, a public relations and marketing firm specializing in luxury travel, hospitality and lifestyle, suggests that the luxury hospitality sector can revive itself by helping to further personal and professional renewal among its customers.