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Iris Chan

Iris has 15 years of marketing experience in agencies and consultancies in the North American and Asia Pacific markets, specializing in the luxury category. She has worked closely with brands including Four Seasons Hotels & Resorts, LVMH, Richemont, Ermenegildo Zegna, Christian Louboutin, Estée Lauder Companies and Ralph Lauren. Her marketing experience spans the areas of branding and communication strategy, digital strategy, market research and analysis, media and editorial planning, as well as online and offline activations. Previously based in Shanghai for over five years, Iris now resides in New York.

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Iris
Chan
Partner & Head of International Client Development, DLG

Iris has 15 years of marketing experience in agencies and consultancies in the North American and Asia Pacific markets, specializing in the luxury category. She has worked closely with brands including Four Seasons Hotels & Resorts, LVMH, Richemont, Ermenegildo Zegna, Christian Louboutin, Estée Lauder Companies and Ralph Lauren. Her marketing experience spans the areas of branding and communication strategy, digital strategy, market research and analysis, media and editorial planning, as well as online and offline activations. Previously based in Shanghai for over five years, Iris now resides in New York.

Latest articles from

Iris

DIGITAL

Key Digital Assets Brands Should Leverage in China Now

From diversifying content channels to investing in livestreaming and e-commerce solutions, in the current COVID-19 situation, what should international brands be considering in China and what should they keep in mind as they assess the variety of opportunities?

DIGITAL

COVID-19: What Can US Brands Learn From China?

While the health crisis continues to stabilise in China, inhabitants of the world’s largest economy are only just beginning to wrap their heads around COVID-19’s impact on life as they know it. What lessons can the US can learn from China, and how can brands adapt to this new normal?