Iris Chan

Iris has 15 years of marketing experience in agencies and consultancies in the North American and Asia Pacific markets, specializing in the luxury category. She has worked closely with brands including Four Seasons Hotels & Resorts, LVMH, Richemont, Ermenegildo Zegna, Christian Louboutin, Estée Lauder Companies and Ralph Lauren. Her marketing experience spans the areas of branding and communication strategy, digital strategy, market research and analysis, media and editorial planning, as well as online and offline activations. Previously based in Shanghai for over five years, Iris now resides in New York.

Iris

Chan

Partner & Head of International Client Development, DLG

Latest articles from

Iris

DIGITAL5 min read

How to court VICs through clienteling?

In a volatile climate, brands across the luxury pyramid are eyeing brand elevation to gain shares of revenue from VICs. While brand elevation essentially boils down to clienteling, what are the main building blocks brands should look at in China?

CONSUMERS3 min read

In 2024, expect more of the same. Now is the time to optimise.

As the China luxury market shifts to a slower growth rate, brands need to turn their focus on optimising their operations.

CONSUMERS5 min read

The Chinese Traveller Is A Global Luxury Consumer.

While luxury companies should prepare for the return of the Chinese luxury traveller, their greater ambition should be in leveraging Chinese digital platforms to strengthen their customer relationships, and delivering consistent and cohesive experiences to consumers in both domestic and global settings.

DIGITAL5 min read

Should Brands Be Building Up Their Presence on RED?

Reviews and sharing platform RED has been on the radar of brands for years. Is it time for them to get serious about this platform? Peer-to-peer community experience sharing platform…

DIGITAL5 min read

Why Are Brands Developing Their Private Domains in China?

What are some of the challenges brands are facing in the evolving China digital market and how can building a private domain help brands address them?

DIGITAL6 min read

Social CRM in China: Inspiring Engagement, Gaining Meaningful User Insights

WeChat communities may be growing, but more than half of a typical luxury brand’s followers are inactive. How can brands drive more meaningful engagement with its users and generate conversions?

DIGITAL6 min read

Content Creation and Localisation for China Needs to be Addressed Differently

As the content needs and requirements in the world’s largest consumer market continues to grow, brands need to rethink their content production and localisation strategies to keep pace. While an…

DIGITAL5 min read

WeChat CRM in China: How Should Brands Get Started?

Traditional CRM may still be more common in the West, but CRM on WeChat is giving brands a leg up in China with advanced tracking and clienteling capabilities.

DIGITAL6 min read

Is Tmall Global The Right Platform For Beauty Brands To Enter China?

Beyond offering beauty brands a quick gateway to the world’s largest consumer market, the cross-border platform can also help them build up a presence in China – if properly leveraged.…

RETAIL7 min read

Is Tmall the Answer to Luxury Brands’ Woes in the Wake of COVID-19?

As the global luxury market turns its focus to China in hopes of revitalising consumption, how relevant is the Tmall opportunity for brands?