Genna is a Strategist at Digital Luxury Group, specializing in digital content, influencer marketing and social communications. Prior to working at Digital Luxury Group, Genna worked in Brand Management at Procter & Gamble, Account Management at Saatchi & Saatchi X, and as Assistant Director of Communications at Enterprise UK.
Genna
Meredith
Strategist, Luxury Society
Genna is a Strategist at Digital Luxury Group, specializing in digital content, influencer marketing and social communications. Prior to working at Digital Luxury Group, Genna worked in Brand Management at Procter & Gamble, Account Management at Saatchi & Saatchi X, and as Assistant Director of Communications at Enterprise UK.
Latest articles from
Genna
EVENTS6 min read
How LVMH Watch Division Reinforced their Visibility during SIHH
This year, in a first for SIHH, the public were able to purchase tickets for the final day of the exhibition, thus opening the brands up to a much wider…
EVENTS9 min read
SIHH 2017: From Virtual Reality Surfing to Snapchat Spectacles; Luxury Brands Embrace Digital To Connect With Fans
The Salon International de la Haute Horlogerie (SIHH), now in its 27th year, was the first luxury event of 2017 and the perfect moment to look at how luxury brands…
CAMPAIGNS5 min read
Carl F. Bucherer’s Approach to Targeting Chinese Travellers
Speaking with the brand’s CEO, Sascha Moeri, to discuss Carl F. Bucherer’s latest approach to generating awareness among a smartphone-savvy audience of Chinese travellers: the Made of Lucerne City Guide.
CAMPAIGNS10 min read
How Zenith is Capturing Today’s Digital Natives
Zenith, a watch brand of the LVMH group, has been capturing the attention of a younger and younger audience thanks to smart digital activations and influencer partnerships. Digital Luxury Group’s…
