Over US $33 billion was spent on social media advertising in 2016, and it’s set to get even bigger. DLG’s Social Media Manager Frederic Huber shares three ways the luxury industry can use targeting options to create effective social advertising.
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Chatbots: 5 Luxury Brand Examples
As consumers become more and more digitally savvy and comfortable interacting with artificial intelligence online, the luxury industry can no longer just observe this situation from afar. Digital Luxury Group’s social media lead, Frédéric Huber, reports.