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Elton Morimitsu & Guilherme Machado

Elton Morimitsu and Guilherme Machado are research analysts at Euromonitor International, based in São Paulo. A senior analyst, Elton is responsible for conducting research and producing in-depth content on for beauty and fashion industries. Guilherme is a research analyst responsible for producing in-depth content for fashion industries.

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Elton Morimitsu &
Guilherme Machado
Senior Research Analyst and Research Analyst

Elton Morimitsu and Guilherme Machado are research analysts at Euromonitor International, based in São Paulo. A senior analyst, Elton is responsible for conducting research and producing in-depth content on for beauty and fashion industries. Guilherme is a research analyst responsible for producing in-depth content for fashion industries.

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Elton Morimitsu &

CONSUMERS

The Top Three Global Trends Shaping Luxury Consumption Today

Experiences, transparency, and authenticity are the key global trends shaping consumption of luxury goods today, according to Euromonitor analysts Elton Morimitsu and Guilherme Machado, who explain how this new approach is driven by millennials shifting their positioning towards brands’ values rather than products.