As Chinese individuals continue to relocate overseas, motivated more by recent lockdowns at home, should brands think more about how to connect with their Chinese luxury consumer abroad?
Ekaterina Lapshina
Ekaterina is passionate about adopting digital strategies, disruptive technologies, and 360° digital approaches in the luxury industry. She has worked in hospitality, business development, and real estate throughout her career. Ekaterina joined Digital Luxury Group (DLG) in 2018 and currently holds the position of Search & Performance Marketing expert.
Ekaterina
Lapshina
Digital Marketing & Search Specialist, DLG
Ekaterina is passionate about adopting digital strategies, disruptive technologies, and 360° digital approaches in the luxury industry. She has worked in hospitality, business development, and real estate throughout her career. Ekaterina joined Digital Luxury Group (DLG) in 2018 and currently holds the position of Search & Performance Marketing expert.