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Dominic Weir

Dominic Weir is Strategy Director at DLG, parent company of The Luxury Society. Based in Geneva, Dominic previously held senior positions at Richemont.

Author Image
Dominic
Weir
Strategy Director

Dominic Weir is Strategy Director at DLG, parent company of The Luxury Society. Based in Geneva, Dominic previously held senior positions at Richemont.

Latest articles from

Dominic

RETAIL1 min read

The Luxury & Hospitality Career Index 2026: Five Findings Luxury Employers Should Read

A new survey of 451 Glion and Les Roches alumni finds that the hospitality-trained talent luxury houses court still aspires overwhelmingly to hotel groups. Their careers are international and senior, and their employers score well on prestige.

DIGITAL7 min read

FOBO: Why the Luxury Industry’s Fear of Becoming Obsolete Is the Only Fear Worth Having

FOMO is out. FOBO – the Fear of Becoming Obsolete – is the defining anxiety of our professional moment. For an industry built on permanence, heritage, and the primacy of the human hand, it may also be the only fear worth taking seriously.

DIGITAL7 min read

The Great Rotation: Luxury Watch Demand Shifted Upmarket in 2025

Independent haute horlogerie surged while the accessible middle contracted, and social media went quiet everywhere.

DIGITAL5 min read

The Segment of One: Hyper-Personalisation in the Luxury Industry

Luxury’s traditional “white glove” service faces a digital crisis. As technology democratises personalisation, heritage brands must leverage AI and real-time data to anticipate individual needs or risk losing their premium positioning to more digitally savvy competitors.

DIGITAL6 min read

The Ghost in the Machine: Why AI’s Biggest Challenge in Luxury Is Organisational, Not Technical

AI promises to transform luxury, yet most brands remain stuck experimenting. The bottleneck isn’t technical capability – it’s organisational inertia. Fragmented teams, outdated structures, and misaligned metrics prevent companies from translating AI insights into action.

DIGITAL7 min read

From Data to Decisions: Why Watchmaking’s AI Future Depends on Mastering the Fundamentals

The luxury industry sits on a goldmine of customer data spanning decades. Yet even as AI promises to unlock unprecedented insights, many brands remain trapped in pilot purgatory – enthusiastic about the technology’s potential but struggling to move beyond experimentation. How can this change?