FOMO is out. FOBO – the Fear of Becoming Obsolete – is the defining anxiety of our professional moment. For an industry built on permanence, heritage, and the primacy of the human hand, it may also be the only fear worth taking seriously.
Latest articles from
Dominic
DIGITAL7 min read
The Great Rotation: Luxury Watch Demand Shifted Upmarket in 2025
Independent haute horlogerie surged while the accessible middle contracted, and social media went quiet everywhere.
DIGITAL5 min read
The Segment of One: Hyper-Personalisation in the Luxury Industry
Luxury’s traditional “white glove” service faces a digital crisis. As technology democratises personalisation, heritage brands must leverage AI and real-time data to anticipate individual needs or risk losing their premium positioning to more digitally savvy competitors.
DIGITAL6 min read
The Ghost in the Machine: Why AI’s Biggest Challenge in Luxury Is Organisational, Not Technical
AI promises to transform luxury, yet most brands remain stuck experimenting. The bottleneck isn’t technical capability – it’s organisational inertia. Fragmented teams, outdated structures, and misaligned metrics prevent companies from translating AI insights into action.
DIGITAL7 min read
From Data to Decisions: Why Watchmaking’s AI Future Depends on Mastering the Fundamentals
The luxury industry sits on a goldmine of customer data spanning decades. Yet even as AI promises to unlock unprecedented insights, many brands remain trapped in pilot purgatory – enthusiastic about the technology’s potential but struggling to move beyond experimentation. How can this change?
