Not all luxury watch brands have been quick to adapt to direct-to-consumer e-commerce, but those who have have been reaping the rewards in more ways than one.
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Patrick Pruniaux: “There Truly is an E-commerce Potential for Horology”
Last summer, French luxury conglomerate Kering appointed Patrick Pruniaux as CEO of its Swiss Watchmaking Maisons: Ulysse Nardin and Girard-Perregaux. In this interview, he shares his thoughts on the perfect customer journey and his plans for 2019.
How Audemars Piguet is Experimenting New Models of Retail
In an exclusive interview, CEO François-Henry Bennahmias talks about the launch of the new CODE 11:59 collection, increasing production numbers and moving towards e-commerce. Find out more about Swiss luxury watch brand Audemars Piguet’s plans for 2019.
SIHH Insights 2019
For this year’s Geneva watch fair, Luxury Society and its partner Europa Star met up with some of the watch industry’s most influential figures from brands such as Audemars Piguet,…
WorldWatchReport™ Benchmark: Do Luxury Watch Brands Make Smart Investments Online?
The first insights from this year’s WorldWatchReport™ Benchmark indicate that luxury watch brands have invested substantially in digital advertising channels, however the best opportunities may be elsewhere. Is my digital…
The Caran d’Ache Experience
In an exclusive interview with Luxury Society, Carole Hubscher, Caran d’Ache President, shares insights on the fine writing instrument maker’s expansion plans and explains how the brand experience has evolved today.
Maintaining Brand Authenticity
Luxury Brand Strategist Susanna Nicoletti discusses the importance of maintaining brand DNA in the fast-paced world of fashion.
WorldWatchReport™ Benchmark: Capturing The Chinese Audience
The second set of insights released for this year’s WorldWatchReport™ Benchmark takes a look at the powerful Chinese audience abroad and how luxury watch brands can adopt a truly global…
China Is Now the Leading Source of Traffic to Luxury Watch Websites
Insights from the latest WorldWatchReport™ Benchmark show how luxury watch brands focus their digital investments in China. However, optimising the user experience remains a major challenge for them. Chinese consumer…
Jean-Christophe Babin on Bulgari: “Digital is Redefining the Role of the Flagship”
Bulgari CEO Jean-Christophe Babin talks about the brand’s omnichannel approach and expanding in China in an exclusive interview with Luxury Society.