Countless watch brands have harnessed the power of social media to develop their communities, where they can directly interact with their consumers. Now, the same opportunity exists within Web 3.0, but how can they ensure they recreate the emotion and sense of community as they have done so well through social and real life-interactions, asks Luxury Society columnist Dillon Bhatt.
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Opinion: Do Digital Watches Bring The Same Level of Emotion As Their Physical Counterparts?
Today, we are witnessing the realm of opportunities that come with having a digital twin of a luxury product that lives as an NFT on the Blockchain, but do these virtual items bring the same amount of joy and emotion as the physical ones you can wear on your wrist? In his debut column for Luxury Society, watch collector and entrepreneur Dillon Bhatt gives his take on the subject.