Daniela Aroche is the former Editorial Director of Luxury Society, and co-founder of The Ink Collective – a full-service creative content & communications agency, specialising in the areas of fashion, luxury and lifestyle, with connections to an international network of writers, editors, photographers, translators and designers. Dually based in Paris and Sydney, Australia.
Daniela
Aroche
Journalist & Co-Founder, The Ink Collective
Daniela Aroche is the former Editorial Director of Luxury Society, and co-founder of The Ink Collective – a full-service creative content & communications agency, specialising in the areas of fashion, luxury and lifestyle, with connections to an international network of writers, editors, photographers, translators and designers. Dually based in Paris and Sydney, Australia.
Latest articles from
Daniela
DIGITAL14 min read
How Luxury Brands Are Leveraging The New Influencers
Meet the new influencers. They are the social media stars, the taste-makers, the judge and the jury. Here, we look at how luxury brands are increasingly leveraging them for millennial appeal.
LEADERS20 min read
Interview: Edie Rodriguez, CEO, Crystal Cruises
Luxury travel leader Crystal Cruises recently announced a billion-dollar plan to embark on the largest expansion in its 25-year history. Here, CEO Edie Rodriguez reveals her strategy to conquer luxury over land, sea and air.
DIGITAL4 min read
Top 5 Luxury Watches & Jewellery Videos: July 2015
The summer lull affected video views and interactions for watches & jewellery brands in July, but a few stand-outs still managed to turn heads.
DIGITAL12 min read
Where Luxury & Wearable, Connected Products Intersect
Connected products are arriving on the market at lightning speed – but where does luxury fit in and which brands are boldly facing this new frontier?
RETAIL6 min read
H1 2015 Results Roll In For Hermes, LVMH, Kering & Swatch Group
Luxury behemoths Hermes, LVMH, Kering and Swatch Group all recently released figures for the first half of 2015 with mixed results and some surprising insights. Luxury behemoths Hermes, LVMH, Kering…
RETAIL12 min read
The Future Of Luxury Hotels
The luxury hotel space is competitive but players are stepping up to the plate to keep up with rapidly evolving consumer demands. Here we investigate some on the cutting edge and what’s ahead.
DIGITAL4 min read
Most-Watched Luxury Fashion Brand Videos: May 2015
Dior, Chanel, and Schiaparelli, among others will be some of the most-watched brands this week when they hit the Paris runway, but which luxury fashion players have turned the most heads via their videos?
DIGITAL10 min read
7 Digital Innovations for Luxury Brands
Luxury brands must innovate or die in the digital age. Here we share seven innovations that might help luxury brands enhance their digital transformation.
CONSUMERS11 min read
What the 2015 BrandZ™ Top 100 Means for Luxury
Louis Vuitton has been crowned ‘Most Valuable Global Luxury Brand’ for the 10th year running – but how long will it rule the roost? Louis Vuitton has been crowned ‘Most…
EVENTS1 min read
Going Green: The Future of Luxury
What steps has the luxury industry taken to face future environmental issues and what’s the next move?
