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Camille Lake

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

Camille
Lake
Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

Latest articles from

Camille

CONSUMERS

The Rise of Luxury Jewelry with Chinese Millennials

From changing cultural mindsets and innovative designs to forward-thinking digital promotional strategies and price adjustments, the scene has been set for luxury jewelry brands to thrive in the Chinese market – especially with female millennials.

CAMPAIGNS

How Luxury Teams Up With Street Art

How do luxury brands collaborate with street artists to target millennials? TAG Heuer can answer to this, considering their bold initiative to solicit Alec Monopoly into their domain. But they are not the only high-end brand to do so.