Making The Most of Brand Heritage Through Content & Events
Aurélie Pichard, international research director of marketing research firm QualiQuanti, explores the strategy and benefits of branded content
DIGITAL6 min read
Why Luxury Brands Need a Global and Unique Branded Content Strategy
Aurélie Pichard, international research director and Daniel Bô, founder and CEO of marketing research firm QualiQuanti, explain why a branded content strategy is a natural fit for luxury brands
