Adrian Messerli describes how Four Seasons leverages technology to get personal with clients, and create fascinating experiences.
JINGdigital’s Kai Hong gives insights into WeChat users’ engagement with luxury brands online and highlights how brands can design successful social CRM strategies.
Jacques Roizen discusses the implications and challenges of online marketplaces in China, as well as the opportunities that exist for luxury brands beyond WeChat and their brand-owned websites.
When it comes to omni-content marketing, luxury brands need to define the right methodologies and infrastructures to streamline processes between partners.
Jacques Roizen, Head of Digital Transformation and New Ventures at Baozun, talks about the evolution of omnichannel retail and how brands can leverage new opportunities to create better customer experiences.
Kai Hong, Chairman and Co-founder of JINGdigital, talks about how brands can truly engage and grow their WeChat communities with the right social CRM strategy.
This panel featuring experts on the topic of branding and channel strategies discussed the challenges and opportunities that new social media platforms present, as well as some best practices.
