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Andrea Simone
The third set of insights from DLG’s latest report, “The Online State of Skincare Brands,” sheds light on how a thoughtful e-commerce strategy can lead to frictionless consumer experiences. The…
The Majority of Online Skincare Searches Are Brand-Centric
Part one of DLG’s latest report, “The Online State of Skincare Brands,” indicates that 58 percent of skincare users focus on brand-related keywords when searching online. This first set of…