Amrita Banta

Amrita Banta is managing director and co- founder of Agility Research & Strategy, ranked as one of the top 10 luxury research firms globally and the first luxury and premium insights and consultancy firm founded in Asia. To date, she has conducted more than 350 consulting engagements for some of the world’s biggest brands in the luxury, travel, and hospitality sectors.

Amrita

Banta

Managing Director, Agility Research & Strategy

Latest articles from

Amrita

CONSUMERS6 min read

How Affluent Korean Customers Helped Save Their Luxury Market

Despite an early outbreak of Coronavirus, South Korea’s luxury market showed more resiliency compared to other countries, with major department stores Lotte, Shinsegae and Hyundai seeing an increase in sales…

CONSUMERS3 min read

Chinese and Indian Consumers Both Love Luxury, But Their Preferences Differ Widely

Together, Chinese millennials and Indian millennials account for a whopping 47 percent of the global millennial population– here’s how they’re affecting the future of the luxury sector.

CONSUMERS1 min read

How Affluent Chinese Consumers are Looking to Spend Their Money

While analysts are projecting a slowdown in demand for luxury goods, Affluent Insights study looked at the Chinese consumers purchasing behaviour and found out that they have remained bullish overall about their own spending in 2019.

CONSUMERS7 min read

5 Things You Might Not Know About the Affluent Generation Z in China

With high-spending Millennials a key source of growth for brands in China, some forward looking brands have started to look at the up-and-coming crop of young people close on the…

CONSUMERS6 min read

Japan Is Back In The Spotlight, And It’s Here To Stay

Japanese luxury consumers are back in the limelight, and the country seems to have renewed its love affair with everything “luxury.”

CONSUMERS5 min read

The Changing Behaviour of Affluent Asia Pacific Consumers in 2018 (Part 2)

Agility’s study into the changing behaviour of affluent Asia Pacific consumers sheds some light on the growing demand for virtual reality, AI and how China’s female consumer is becoming a driving force.

CONSUMERS5 min read

The Changing Behaviour of Affluent Asia Pacific Consumers in 2018 (Part 1)

Agility’s study into the changing behaviour of affluent Asia Pacific consumers sheds some light on new ways of purchasing luxury goods, the most popular platforms for information on brands, and the renewed interest in acquiring luxury watches.

CONSUMERS4 min read

Why Chinese Consumers Opt For Luxury Goods Over Travel Experiences

Contrary to other Asia-Pacific regions, Affluent Chinese consumers prefer splashing out on luxury goods rather than leisure travel.

CONSUMERS5 min read

Key Insights For Luxury Brands on Generation Z

While they may not be able to afford luxury goods yet, given the eldest of this Generation Z are barely 22 this year, there are some key psychographic trends that…

CONSUMERS5 min read

Insights on China’s 1 Million Millionaires

In an increasingly uncertain world, many experts and analysts have predicted a decrease in sales of luxury goods and services as consumers are becoming warier of their future and prefer…