WPP Fellow Alice is spending her first rotation working as a Cultural Strategist at Kantar Added Value, London. Alice has a keen interest in all things colourful, monochrome and fabric. Kantar Added Value is a brand development and marketing insight consultancy part of Kantar and WPP Group.
Alice
Clapp
WPP Fellow Alice is spending her first rotation working as a Cultural Strategist at Kantar Added Value, London. Alice has a keen interest in all things colourful, monochrome and fabric. Kantar Added Value is a brand development and marketing insight consultancy part of Kantar and WPP Group.
Two luxury fashion brands have caught the eye of the Cultural Insight team at Kantar over the last few weeks for their very different communications forays into very different parts…