Oscar de la Renta was the first brand to sign up for Amazon’s new luxury platform, Luxury Stores. How can Amazon leverage its user base and marketing potential to penetrate the luxury industry?
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Watches & Wonders Shanghai: The Future of Fine Watchmaking?
Watches & Wonders staged its first offline fair of 2020 in Shanghai from 9 to 13 September. The Fondation de la Haute Horlogerie (FHH) continued its collaboration with Tmall, staging a series of online experiences to reach out to a broader range of Chinese audiences.
More Luxury Fashion and Beauty Brands Should Dive Into Games. Here’s Why.
Tapping into the world of video games should not just be a passing trend due to the impact of COVID-19. With the growing number of young luxury shoppers, this strategy might just be a long-term marketing channel to consider.
Brands Are Trying to Cancel the Idea of “Whitening”. Will This Work?
Facing accusations of racism and stereotyping, some beauty companies have decided to eliminate words like “whitening” and “fairness” from their product packaging and advertising entirely. Is this really the right course of action – especially in fairness-obsessed Asia?
WeChat Luxury Index: Seizing New Digital Opportunities
With retail on the rebound, how can brands ride the momentum and fine-tune their digital strategies in China? The latest WeChat Luxury Index report from DLG (Digital Luxury Group) and JINGdigital examines the performance of luxury brands on WeChat and the opportunities that come with livestreaming and social selling within this ecosystem.
Social Selling: What Can the West Learn From China?
Having only recently jumped on the social selling bandwagon, what lessons can Western tech giants like Facebook and Google learn from their more established Chinese counterparts?
Is E-commerce Really The Answer For Luxury Watches In China?
Given the unique characteristics of the luxury watch industry and specific purchasing patterns of its target audience, are Chinese e-commerce marketplaces the right platform for high-end watchmakers? In yet another…
Why Are Top Luxury Brands Flocking To WeChat Channels?
A relatively new player on the short videos market, WeChat Channels lacks high traffic existing players like Douyin have built up over the years. So why are luxury brands still making the budding platform a part of their WeChat strategy?
Should Brands Build Up Their Own Private Traffic Channels?
Increasingly squeezed on social media platforms and e-commerce giants for traffic, are official brand Apps the next important frontier for brands? After an eight-year absence, Uniqlo finally made its comeback…
Bilibili Decoded: A New Social Battlefield For Luxury Brands In China
Previously better known for its focus on anime, comics and gaming-related content, fast-growing video platform Bilibili has since built up a strong user base with varied content types. How can…