How Can Luxury Brands Gain Ground On Singles’ Day Without Discounting?
Luxury brands wanting to dive into e-commerce in China can’t bypass Singles’ Day. Besides discounting – which tends to have a negative impact on brand value – what are some…
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Re-commerce: Luxury’s Next Big Thing?
From ThredUp’s pending initial public offering to Gucci’s partnership with The RealReal, the luxury online re-commerce business is finding its space in the market with the support of both investors and brands.
Can Capsule Collaborations With Luxury E-Commerce Platforms Offer Brands New Opportunities?
Collaborating on capsule collections with luxury brands has been a key part of e-tailer Mytheresa’s product strategy. How does working with luxury retailers on such product lines help brands to stand out?
Opinion: What’s Next For Fendi With Kim Jones at The Helm?
This September, Kim Jones took the reins of Fendi as its Artistic Director of women’s ready-to-wear, haute couture and fur collection. Will Fendi stay true to the identity the late Karl Lagerfeld built over decades, or find a new lease of life with this trailblazing designer at the helm?
The Luxury Social Selling Boom in China: What’s Driving it?
In China, social selling is taking transactions and customer engagement to the next level. How should luxury brands seize this digital opportunity?
Taobao is Doubling Down on Short Videos. What Does This Mean for the Industry?
The Largest E-commerce Marketplace in China is set for a major update ahead of Singles Day, with short videos gradually replacing text and image as the main form of product showcases. What should brands be taking note of and how can they adapt their strategies?
Amazon Debuts Luxury Stores. Will It Take Off?
Oscar de la Renta was the first brand to sign up for Amazon’s new luxury platform, Luxury Stores. How can Amazon leverage its user base and marketing potential to penetrate the luxury industry?
Watches & Wonders Shanghai: The Future of Fine Watchmaking?
Watches & Wonders staged its first offline fair of 2020 in Shanghai from 9 to 13 September. The Fondation de la Haute Horlogerie (FHH) continued its collaboration with Tmall, staging a series of online experiences to reach out to a broader range of Chinese audiences.
More Luxury Fashion and Beauty Brands Should Dive Into Games. Here’s Why.
Tapping into the world of video games should not just be a passing trend due to the impact of COVID-19. With the growing number of young luxury shoppers, this strategy might just be a long-term marketing channel to consider.
Brands Are Trying to Cancel the Idea of “Whitening”. Will This Work?
Facing accusations of racism and stereotyping, some beauty companies have decided to eliminate words like “whitening” and “fairness” from their product packaging and advertising entirely. Is this really the right course of action – especially in fairness-obsessed Asia?