As the WeChat communities of luxury brands continue to grow, the way in which they are interacting with brands on the platform is evolving. The all-new report released by DLG (Digital Luxury Group) and JINGdigital takes a closer look at key performance indicators on WeChat, and how brands fared on the platform last year.
Latest articles from
Alexander
A Marketplace Within a Marketplace: What does Tmall Mean for Farfetch?
Luxury retailer Farfetch’s foray onto Tmall is more than an expansion of its retail channels, but a showcase of its digital prowess and a strategic step forward for the brand.
Pride Month Marketing for Luxury Brands: Is it Enough?
It has become commonplace for brands to run marketing campaigns targeted at the LGBTQ+ community during Pride Month. With the focus on inclusivity intensifying on the global stage, how can fashion brands look beyond the confines of Pride Month and meaningfully reach out to consumers?
Is Social Commerce Playing an Important Role in the Pandemic Era?
With social commerce developing at a meteoric pace, how can brands capitalise on this rising phenomenon to meet consumers where they are, and drive conversions? Representatives from brands, marketing agencies and tech companies explored this topic during a panel discussion at the recent eTail Asia Virtual Summit & Expo 2021.
Apart From Sales, What Else Can Chinese E-commerce Platforms Offer Luxury Brands?
As the luxury market in China continues to grow, establishing a presence on local third-party e-commerce platforms has become a must for brands. In an exclusive interview with Luxury Society, Tracy Li, Vice President at Baozun, talks about the potential of e-commerce in China.
Content Production Remains The Biggest Challenge for Luxury Brands on Douyin
As luxury brands accelerate their digital transformation in China, Douyin, dominated by short videos, has become one of their biggest targets. But in order to capture the attention of the younger generations on this platform, brands need to rethink their content strategy.
How Can International Luxury Brands Navigate the Evolving Chinese Digital Landscape?
Faced with the fast-growing Chinese luxury market, global brands need to first understand the market landscape in order to deploy strategies that are truly localised.
[Video] LS Keynote Shanghai 2020: Leveraging Social Selling
This panel discussion at the 2020 Luxury Society Keynote delved into how brands can leverage social selling to efficiently retain consumers and drive performance.
[Video] LS Keynote Shanghai 2020: Translating Content into Conversions
Top KOL Mr. Kira shared more about the China influencer landscape and new collaboration opportunities with luxury brands in this dialogue session at the Luxury Society Keynote in Shanghai.
[Video] LS Keynote Shanghai 2020: Building an E-commerce Ecosystem and Infrastructure
E-commerce has become a necessity for brands in China. At the Luxury Society Keynote in Shanghai, Buy Quickly’s Founder, Chairman and CEO John Liu delved into its potential, offering key takeaways for luxury brands looking to develop their e-commerce business in the market.