Given the penetration of WeChat among Chinese consumers, leveraging WeChat Mini Program Stores has become a pivotal approach for luxury brands to develop a direct-to-consumer e-commerce business in China. DLG’s latest white paper on developing DTC e-commerce on WeChat in China analyses how brands can optimise this channel to deliver sustainable growth.
Latest articles from
Alexander
What Kind Of Exclusivity Are Chinese Luxury Consumers Really Looking For?
As China’s significance continues to rise in the global luxury landscape, luxury brands are launching exclusive marketing campaigns in tandem with local marketing milestones. But understanding the local scene is no mean feat – how can brands create the “exclusivity” that sophisticated Chinese consumers really expect?
Podcasts: The Future of Luxury Storytelling?
While strong visual expression has long been favoured by the luxury industry, some brands are beginning to engage with new generations of consumers through podcasts, a purely audio medium. How does this new communication tactic measure up?
No More Animal Testing: A Shift in China’s Beauty Industry
With China removing its mandatory animal testing policy for imported cosmetics, many cruelty-free international beauty brands are now set to enter this market. Will these brands successfully penetrate the Chinese market, and how will this change the industry?
[Video] LS Keynote Shanghai 2021: The Consumer Journey – Content, Services and Commerce
Pablo Mauron, Partner & Managing Director China at DLG (Digital Luxury Group), discussed how brands can create integrated consumer journeys by rolling out enhanced digital experiences in the wave of social commerce in his keynote speech.
Luxury Society Keynote Shanghai 2021: Building a Bridge Between Social and Commerce
The 7th edition of Luxury Society’s Keynote event in Shanghai saw over 140 guests from luxury brands, digital platforms, services providers and media in attendance, and examined opportunities for the luxury industry to develop social commerce within China’s digital ecosystem.
Save the Date: Luxury Society Keynote Shanghai 2021
Held on 25 November, this year’s Luxury Society Keynote event in Shanghai will look at the most recent developments in social commerce in China, and examine how brands can maintain their growth momentum in this market by effectively leveraging a variety of digital platforms and marketing channels.
Douyin: The New Social Commerce Frontier For International Brands?
With the introduction of its native e-commerce functionality and platform-owned payment solution, short video giant Douyin has now expanded its reach to even more consumer touchpoints. How can international brands leverage this to ride the social commerce wave in China?
The Fall Of The Walled Gardens: A Tipping Point For The Chinese E-Commerce Landscape?
Under increased antitrust scrutiny, Chinese tech behemoths such as Alibaba and Tencent have stated that they will embrace the notion of open platforms. This suggests that the online consumer journey in China will be seeing changes in the near future, with the existing e-commerce landscape poised to reach a tipping point.
WeChat Luxury Index 2021: From Social to Commerce
As the WeChat communities of luxury brands continue to grow, the way in which they are interacting with brands on the platform is evolving. The all-new report released by DLG (Digital Luxury Group) and JINGdigital takes a closer look at key performance indicators on WeChat, and how brands fared on the platform last year.