With easing travel restrictions, the hospitality industry – and particularly the luxury hotel sector – is starting to rebound. Dino Michael, Senior Vice President and Global Category Head, Luxury Brands at Hilton, talks about the outlook for the luxury hospitality industry and new trends that have emerged over the past year in an exclusive interview with Luxury Society.
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When Luxury Watchmaking Meets Chinese E-commerce Festivals
E-commerce shopping festivals in China are increasingly seen as a pivotal opportunity for luxury brands to connect with local consumers, and luxury watchmakers are now leveraging these events in a range of different ways. Among them is Swiss watchmaker Breitling, whose tactics this recent 618 further demonstrates why the brand continues to be at the digital fore in the market.
How Can Luxury Brands Leverage Shopping Events and Local Festivals on Tmall?
As the focus on local shopping festivals like Singles Day and 618 continues to intensify in China, globally recognised celebrations and milestones are beginning to resonate less strongly with Chinese shoppers. What does this mean for international brands, and how can they adapt and develop marketing strategies around these local milestones on e-commerce platforms accordingly? Find out more in DLG’s latest white paper on Leveraging Local Festivals and Milestones on Tmall.
Will Brand-Owned Resale Platforms Disrupt the Reselling Industry?
Fashion and athleisure brands such as Lululemon, Patagonia and COS have all launched official pre-owned resale platforms. This practice not only adds weight to a company’s sustainability agenda but may also be paving the development of the re-commerce market as a whole.
How Can Brands Leverage WeChat to Build DTC E-commerce in China?
Given the penetration of WeChat among Chinese consumers, leveraging WeChat Mini Program Stores has become a pivotal approach for luxury brands to develop a direct-to-consumer e-commerce business in China. DLG’s latest white paper on developing DTC e-commerce on WeChat in China analyses how brands can optimise this channel to deliver sustainable growth.
What Kind Of Exclusivity Are Chinese Luxury Consumers Really Looking For?
As China’s significance continues to rise in the global luxury landscape, luxury brands are launching exclusive marketing campaigns in tandem with local marketing milestones. But understanding the local scene is no mean feat – how can brands create the “exclusivity” that sophisticated Chinese consumers really expect?
Podcasts: The Future of Luxury Storytelling?
While strong visual expression has long been favoured by the luxury industry, some brands are beginning to engage with new generations of consumers through podcasts, a purely audio medium. How does this new communication tactic measure up?
No More Animal Testing: A Shift in China’s Beauty Industry
With China removing its mandatory animal testing policy for imported cosmetics, many cruelty-free international beauty brands are now set to enter this market. Will these brands successfully penetrate the Chinese market, and how will this change the industry?
[Video] LS Keynote Shanghai 2021: The Consumer Journey – Content, Services and Commerce
Pablo Mauron, Partner & Managing Director China at DLG (Digital Luxury Group), discussed how brands can create integrated consumer journeys by rolling out enhanced digital experiences in the wave of social commerce in his keynote speech.
Luxury Society Keynote Shanghai 2021: Building a Bridge Between Social and Commerce
The 7th edition of Luxury Society’s Keynote event in Shanghai saw over 140 guests from luxury brands, digital platforms, services providers and media in attendance, and examined opportunities for the luxury industry to develop social commerce within China’s digital ecosystem.