RED, the Chinese digital platform known for lifestyle sharing, has become a pivotal marketing avenue for luxury brands in recent years. This year, DLG (Digital Luxury Group), together with China’s leading content technology company NEWRANK, launched the RED Luxury Index 2022 – the industry’s first benchmark for RED.
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How Can Brands Build a “Phygitalised” Consumer Journey?
As brands ramp up their omnichannel efforts, the consumer journey has become increasingly sophisticated. Brands are introducing more “phygitalised” services and experiences to reduce friction across channels. This trend was discussed in detail during a panel discussion at this year’s eTail Asia.
WeChat Luxury Index 2022: The Push Forward
With the rapid development of digital properties outside of the Official Account, such as Mini Program, Channels, and WeCom, brands can provide even richer experiences to users within the WeChat ecosystem. DLG (Digital Luxury Group) and JINGdigital examine how luxury brands fared on WeChat in the previous year and the opportunities ahead.
Social Commerce is Booming. How Can Global Brands Capitalise on the Trend to Stay Ahead?
Pablo Mauron, Partner & Managing Director China at DLG (Digital Luxury Group), discusses how brands can leverage social commerce to scale up their e-commerce efforts ahead of the upcoming eTail Asia 2022 conference.
Why Are Athletes Becoming Luxury Brands’ Ambassadors of Choice in China?
To mitigate the risks associated with Chinese celebrities, luxury brands are now seeking to collaborate with local athletes in the market. Will this trend continue, and how can luxury brands use sporting icons to deepen their connection with local audiences?
Has Hermès’ Strong Momentum Reached a Tipping Point in China?
While its full-year results started on a high note, a lack of growth in the fourth quarter of 2021 was attributed to production capacity issues. Will Hermès be able to keep its momentum going in the face of a decelerating Chinese market?
Will An LVMH Shakeup Work For Ralph Lauren?
Rumours of a potential bid for Ralph Lauren by LVMH has caused a stir in the industry. However, the power dynamics between these two fashion dynasties may be a major impediment to the deal.
How Should Brands Navigate The Multi-Faceted Chinese Luxury Market?
According to Bain & Company’s recently released China Luxury Report 2021, international travel disruptions, duty-free opportunities in Hainan, and digitalisation are the primary drivers of domestic consumption growth in China.
[Video] Luxury Society Keynote Shanghai 2021: Marketplaces and Mini Programs
Peter Chen, Director & Luxury Lead at Tencent Smart Retail, and Shirley Xue, a columnist for FTChinese.com, discussed how brands should develop their DTC business in the WeChat ecosystem.
[Video] LS Keynote Shanghai 2021: Leveraging Data Insights to Generate Conversions
Peng Gao, Co-Founder & Chief Executive Officer at Convertlab discussed how brands and retailers should leverage data platforms to better engage and convert consumers in his keynote speech.