Tapping into the world of video games should not just be a passing trend due to the impact of COVID-19. With the growing number of young luxury shoppers, this strategy might just be a long-term marketing channel to consider.
Latest articles from
Alexander
CONSUMERS7 min read
Brands Are Trying to Cancel the Idea of “Whitening”. Will This Work?
Facing accusations of racism and stereotyping, some beauty companies have decided to eliminate words like “whitening” and “fairness” from their product packaging and advertising entirely. Is this really the right course of action – especially in fairness-obsessed Asia?
DIGITAL6 min read
WeChat Luxury Index: Seizing New Digital Opportunities
With retail on the rebound, how can brands ride the momentum and fine-tune their digital strategies in China? The latest WeChat Luxury Index report from DLG (Digital Luxury Group) and JINGdigital examines the performance of luxury brands on WeChat and the opportunities that come with livestreaming and social selling within this ecosystem.
DIGITAL7 min read
Why Are Top Luxury Brands Flocking To WeChat Channels?
A relatively new player on the short videos market, WeChat Channels lacks high traffic existing players like Douyin have built up over the years. So why are luxury brands still making the budding platform a part of their WeChat strategy?
EVENTS3 min read
[Video] LS Keynote Shanghai 2020: Engaging and Reactivating Consumers in China
Casey Hall, Asia Correspondent at The Business of Fashion and Jacques Roizen, Senior Vice President & China General Manager at Pandora examined how brands continue to inspire engagement and reactivate consumers in the Chinese market.
EVENTS2 min read
[Video] LS Keynote Shanghai 2020: Leveraging the China Digital Ecosystem
DLG (Digital Luxury Group)’s Partner & Managing Director China, Pablo Mauron, discussed the ever-evolving China digital landscape and opportunities that brands can leverage as social platforms grow more interconnected and multi-dimensional
