After years of caution, China’s luxury market is reawakening. The new playbook adopted by leading brands shows that China’s influence on the world’s top maisons is no longer cyclical – it is systemic, redefining what relevance means in a multipolar luxury world.
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Alexander
Betting on the Vox Populi: How RedNote Shifts Luxury Marketing
The new RedNote Luxury Index reveals that community power on RedNote is actively reshaping how brands approach content creation, influencer collaborations, and word-of-mouth marketing.
The RedNote Code: Prestige Beauty’s Playbook for China’s UGC Era
The newly-released RedNote Beauty Index decodes the platform’s consumer-centric ecosystem, highlighting the strategic shifts prestige beauty brands must embrace to move beyond reach and foster genuine resonance in China.
Luxury in China: Turning the Corner or Still in the Tunnel?
Have brands shifted their approach to China’s two major milestones – 520 and 618 – in the face of ongoing challenges? The newly released COMPASS Index report reveals who led the conversation and who fell behind during these key moments.
What Shines and What Dims: How 520 Reveals Shifting Priorities in China’s Luxury Market?
Will the love story between Chinese shoppers and luxury continue this 520? DLG and Re-Hub examine the occasion through six definitive rankings across 105 luxury brands.
COMPASS Index Q1 2025: Capitalising on the Lunar New Year
The first quarter is always a busy season in China, as it coincides with the biggest local festival—Lunar New Year. It not only marks a shopping season but also serves as a prime opportunity for brands to connect with Chinese consumers. The all-new COMPASS Index Q1 2025 from Re-Hub dissects how brands performed this quarter in terms of marketing and e-commerce.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their Tmall strategy amid China’s evolving luxury landscape.
Report: WeChat Luxury Index 2024
The newly released WeChat Luxury Index examines how high-end and luxury brands achieve marketing or business objectives on WeChat. The report also showcases a ranking of these brands, evaluating whether their offerings and services on WeChat are developed enough to meet the sophisticated demands of today’s consumers.
Welcome to the Moment of Truth in China’s Luxury Market
While the bullish narrative surrounding the Chinese luxury scene may be misleading and one-sided, luxury houses do need a serious paradigm shift to remain relevant in this fickle market.
Report: Decoding Luxury Marketing Milestones in China 2024: Qixi
Is Qixi still a key moment for luxury brands to drive desirability and excitement among Chinese consumers in an increasingly competitive market? DLG (Digital Luxury Group) and Re-Hub delve into this topic in the latest Decoding Luxury Marketing Milestone in China report.