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Aaron Sigmond

Aaron Sigmond is an award-winning publisher, editor and author of a number of books including DRIVE TIME from Rizzoli New York. Sigmond is a columnist for Jing Daily, the leading digital publication on luxury consumer trends in China and the former Group Luxury Editor of DoubleDown Media.

<img src="https://luxurysociety.com/wp-content/uploads/2023/12/AaronSigmondProfilePicture.jpeg" alt="Author Image">

Aaron

Sigmond

Aaron Sigmond is an award-winning publisher, editor and author of a number of books including DRIVE TIME from Rizzoli New York. Sigmond is a columnist for Jing Daily, the leading digital publication on luxury consumer trends in China and the former Group Luxury Editor of DoubleDown Media.

Latest articles from

Aaron

Michel Parmigiani on China: “We Are Seeing Very Positive Signs”

In an interview, the founder of Swiss watchmaker Parmigiani Fleurier shares his optimism and strategies in a trying time for the industry.

Year of the Rooster Luxury Watches: Something to Crow About

Serious collector pieces or a clever marketing ploy? A watch expert evaluates the craftsmanship and artistry of this year’s special-edition Chinese New Year luxury watches. As the luxury mechanical watch…

Jean-Claude Biver: ‘It’s Time Again to Push Forward in China’

Over the past 20 years, the global reach of luxury Swiss watch marketing and advertising has been influenced, either directly or indirectly, by a one-man watch-world juggernaut: Jean-Claude Biver. Few…