Following a complicated 2022, Chinese luxury spending is set to return to growth, with not only the local luxury market revitalising, but also long-absent Chinese tourists fuelling the Western markets. The personal luxury market is projected to grow by 5 to 12 per cent this year, according to Bain, and Chinese consumers will continue to play a significant part.
Over the last three years, digital channels have played a crucial role in helping to acquire new customers and maintaining growth in the luxury market. Today, they continue to reveal a plethora of possibilities for the luxury industry. The development of AI is disrupting brands' communication strategy and practices; the local digital ecosystem is able to reach and convert Chinese shoppers anytime and anywhere in the world; and digitalisation is also influencing the sustainability agenda.
After a one-year absence, the 2023 edition of Luxury Society Keynote will return on 19 September to The Sukhothai Shanghai, bringing together leading industry figures to share their perspectives on the Chinese luxury landscape. Titled ‘The Future of Digital Luxury,’ the event will feature top executives from DLG (Digital Luxury Group), leading digital retail service provider Buy Quickly, FTChinese.com, KPMG, and other brands in panel discussions, fireside interviews, and keynote speeches.
More speakers, and the full event agenda, will be announced in the coming weeks – so stay tuned for updates. For other information and ticketing inquiries, please contact us via email.
Luxury Society Keynote 2023
The Future of Digital Luxury
Tuesday, 19 September