The digital transformation of China's luxury industry is unstoppable, particularly as brands continue to experiment with new marketing and sales channels and building up their online consumer journey on local digital platforms. Accompanied by the rapid evolution of social commerce in the Chinese market in recent years, these practices have led brands to push the boundaries of marketing and e-commerce to convert local consumers.
Luxury Society, a leading business intelligence resource for the global luxury market, has been continuously monitoring emerging trends and the transformation of the Chinese digital luxury landscape. The 2021 edition of Luxury Society’s flagship Keynote event will focus on social commerce, and discuss how luxury brands can fully leverage and integrate it into their overall digital strategy in China.
Held on 25 November at The Sukhothai in Shanghai, it will be co-hosted by DLG (Digital Luxury Group), the leading independent digital agency for luxury brands, and China’s leading e-commerce solutions provider Leqee. Entitled 'Social Commerce 2.0: Value & Services that Drive Conversions', the conference will bring together leading figures in the Chinese luxury industry – including executives from luxury companies such as LVMH, Coach and Pandora, as well as industry experts from Douyin, Boston Consulting Group, and Convertlab – and discuss opportunities arising from developments in China's digital ecosystem.
Major Chinese social platforms have been introducing transactional features as well as Mini Programs that allow brands to completely customise the customer experience. This increases the number of touchpoints these platforms cover along the consumer journey, giving brands a major opportunity to redesign and improve the journey to better drive conversions. The event will examine China’s social commerce boom across five different dimensions including consumer journey, digital platforms, back-end operations, activation strategies, and leveraging data, in the form of panel discussions, fireside interviews, and keynote speeches.
Click on the link below to discover the full programme and register for the offline event now. For more information and ticketing enquiries, please e-mail [email protected].
Luxury Society Keynote 2021
Social Commerce 2.0: Value & Services that Drive Conversions
Thursday, 25 November