EVENTS
Luxury Society Keynote 2021: Full Speaker Line-Up Announced
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With one day to go before the event, Luxury Society reveals the full programme and speaker line-up for its annual Luxury Society Keynote 2021 in Shanghai. The digital transformation of…
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
With one day to go before the event, Luxury Society reveals the full programme and speaker line-up for its annual Luxury Society Keynote 2021 in Shanghai.
The digital transformation of China's luxury industry is unstoppable, particularly as brands continue to experiment with new marketing and sales channels and building up their online consumer journey on local digital platforms. Accompanied by the rapid evolution of social commerce in the Chinese market in recent years, these practices have led brands to push the boundaries of marketing and e-commerce to convert local consumers.
Luxury Society, a leading business intelligence resource for the global luxury market, has been continuously monitoring emerging trends and the transformation of the Chinese digital luxury landscape. The 2021 edition of Luxury Society’s flagship Keynote event will focus on social commerce, and discuss how luxury brands can fully leverage and integrate it into their overall digital strategy in China.
Held on 25 November at The Sukhothai in Shanghai, it will be co-hosted by DLG (Digital Luxury Group), the leading independent digital agency for luxury brands, and China’s leading e-commerce solutions provider Leqee. Entitled 'Social Commerce 2.0: Value & Services that Drive Conversions', the conference will bring together leading figures in the Chinese luxury industry – including executives from luxury companies such as LVMH, Coach and Pandora, as well as industry experts from Douyin, Boston Consulting Group, and Convertlab – and discuss opportunities arising from developments in China's digital ecosystem.
Speaker Highlights
Major Chinese social platforms have been introducing transactional features as well as Mini Programs that allow brands to completely customise the customer experience. This increases the number of touchpoints these platforms cover along the consumer journey, giving brands a major opportunity to redesign and improve the journey to better drive conversions. The event will examine China’s social commerce boom across five different dimensions including consumer journey, digital platforms, back-end operations, activation strategies, and leveraging data, in the form of panel discussions, fireside interviews, and keynote speeches.
Click on the link below to discover the full programme and register for the offline event now. For more information and ticketing enquiries, please e-mail [email protected].
Luxury Society Keynote 2021
Social Commerce 2.0: Value & Services that Drive Conversions
Thursday, 25 November
Editor, Luxury Society
Before joining Luxury Society, Alexander was a business journalist covering M&A, finance, technology and marketing strategy at Women’s Wear Daily. He contributed articles to Financial Times, T: The New York Times Style Magazine, WSJ. Magazine and other media regularly as well. Alexander is also Research Director at DLG China.
