Over the past 12 months, luxury watch brands have experienced more change and upheaval to their industry than ever before due to the ongoing issues caused by global COVID-19 pandemic, with a greater need to accelerate digital capabilities and embrace new methods of working to tackle the new challenges of the luxury market’s ever-shifting landscape.
While the beginning of the year offered a hopeful start to the year, the industry is continuing to come to terms with the new and ever-changing luxury landscape and the realisation that in order to survive these changes, it must adapt its strategies to the trends in the market.
DLG and Launchmetrics aim to take a deep dive into the subject, with key speakers Julien Tornare, CEO of Zenith Watches, Alain Zimmermann, Managing Partner of DLG (Digital Luxury Group), Pascal O. Ravessoud, Director of External Affairs of Fondation de la Haute Horlogerie and Alison Bringé, Chief Marketing Officer of Launchmetrics, discussing the wider issues that are facing the luxury market, why brands are taking more ownership of their content and communication and how to reinvent the customer experience.
Other topics will include the growing importance of e-commerce in luxury watchmaking and what the future holds for events like watch fairs, and how technology is helping to push these changes forward.
“The watch industry is facing fundamental changes at several levels forcing brands to question themselves and rethink the nature and form of the relationship with their client.” said Alain Zimmermann, managing partner at DLG.
“As a result, brands need to find new ways of communicating with their consumers; from embracing digital capabilities and reshaping their customer experience to finding new channels in which to actively engage their audiences, it has never been more important to look at how challenges faced by many in the industry can be turned into new opportunities for growth.”
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