DIGITAL

What We’ve Read: Richemont Group Introduces Baume, its New Watch Brand

by

Camille Lake

|

This is the featured image caption
Credit: This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. Baume, A New Watch Brand Focused On Customization And Sustainability From The Richemont Group

The latest marque hopes to bring watchmaking to a different audience.

Read this on Hodinkee.

2. The State of Luxury Digital Advertising, in Five Charts

Luxury brands have been particularly reticent to wade into digital advertising. Now they are slowly coming around, thanks in part to a push in digital marketing in the hospitality and lifestyle category.

Read this on Glossy.

Join Luxury Society to have more articles like this delivered directly to your inbox

3. Burberry’s New Strategy Takes Shape

Chief executive Marco Gobbetti revealed early indicators of how Burberry’s new strategy is taking shape, as sales growth continues to lag behind competitors.

Read this on Business of Fashion.

4. How Dolce & Gabbana Defines a New Idea in Millennial Luxury

Shortly after viewing the Dolce & Gabbana spring/summer 2018 menswear fashion show in Milan, a new style epiphany came to mind.

Read this on Forbes.

Cover image credit: Baume

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

DIGITAL

What We’ve Read: Richemont Group Introduces Baume, its New Watch Brand

by

Camille Lake

|

This is the featured image caption
Credit : This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. Baume, A New Watch Brand Focused On Customization And Sustainability From The Richemont Group

The latest marque hopes to bring watchmaking to a different audience.

Read this on Hodinkee.

2. The State of Luxury Digital Advertising, in Five Charts

Luxury brands have been particularly reticent to wade into digital advertising. Now they are slowly coming around, thanks in part to a push in digital marketing in the hospitality and lifestyle category.

Read this on Glossy.

Join Luxury Society to have more articles like this delivered directly to your inbox

3. Burberry’s New Strategy Takes Shape

Chief executive Marco Gobbetti revealed early indicators of how Burberry’s new strategy is taking shape, as sales growth continues to lag behind competitors.

Read this on Business of Fashion.

4. How Dolce & Gabbana Defines a New Idea in Millennial Luxury

Shortly after viewing the Dolce & Gabbana spring/summer 2018 menswear fashion show in Milan, a new style epiphany came to mind.

Read this on Forbes.

Cover image credit: Baume

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

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