As London Fashion Week wraps and editors, blogger’s, stylists and PR teams move across to Milan, we bring you a round up of the must-know event producers behind the catwalks.
It may be dramatic to say that fashion shows go down in history but it is arguable to think that the grander spectacles are often remembered. Who could forget Fendi showing on the Great Wall of China in 2007 under the creative direction of Karl Lagerfeld? Or again at the hand of Karl, a 75ft tall reproduction of the iconic Chanel tweed jacket for Spring Summer 2008? Burberry literally made it rain for menswear in Milan and Diane Von Furstenberg installed revolving mirrors to invoke the spirit of Studio 54. We investigated major fashion show producers and present a selection from around the globe, for a complete listing we invite you to explore the Luxury Society directory.
Jason Wu AW11 by Bureau Betak
Founded 15 years ago by Alexandre de Betak, after heading Sybilla’s communications from Paris. After moving to New York Betak dedicated himself to art directing and producing for the worlds of Luxury, Fashion and Beauty, as well as designing light installations and limited edition furniture for Domeau and Peres, Artcurial and Swarovski. Bureau Betak’s mission is to translate houses’ and designers’ collections, products & ideas to the press and the public. It ultimately creates their visual identity and language and communicates it through shows & events that are known to be moving, memorable and most of all newsworthy.
Most recent shows included Diane Von Furstenberg, Jason Wu and Rodarte for NYFW Fall 2011.
Y-3 by OBO LLC
OBO is an international event management and production agency with offices in New York and London. It was created to serve clients in the luxury sector who prefer to single-source global event design, coordination and production. Since 2000 it has provided these services in Amsterdam, Beijing, Cannes, Hong Kong, Las Vegas, Miami, Milan, Moscow, Stockholm and Zurich.
Shows have included Y-3, Valentino, Boss Black, Armani Privé, Chloé, Moncler and YSL Tokyo
Fendi’s 2007 Show on the Great Wall of China by YO
YO Events Designers are a creative direction and production agency for events and audiovisual communication. They provide set design, creative direction and production services as well as offer analysis, consultancy and project management from design through to installation. They produce fashion shows, parties, product launches and dinner receptions.
YO Events has produced shows for Celine, Fendi, Givenchy, Jean Paul Gaultier and Karl Lagerfeld.
Chanel SS11 at Grand Palais by Villa Eugenie
Villa Eugenie is an events company, which develops short and long term strategies for luxury brands. Originally dedicated to fashion, it is today involved in all sectors of luxury and art, high jewellery and perfume. Recognised initially for its catwalk events, installations, product and magazine launches and institutional presentation, it is today many other things as well. It no longer has any limits of interest, nor any geographical limits. Based in Brussels, it operates from Paris to Tokyo, Florence to Hong Kong and Miami to New York, where it also keeps a permanent office.
Most recently Villa Eugenie produced shows for Chanel, Maison Martin Margiela, Miu Miu, Lanvin, Hermès and Dries Van Noten in Paris for Spring Summer 2011.
Rynshu Spring 2011 by Sun Design Group
Established in 1967 by CEO Kazuhiro Oide, his mission was to “introduce beautiful fashion to as many people as possible”. At that time in Japan, fashion shows were limited only to the people in the fashion industry but by selling show tickets to the public he made widely known the existence of the fashion show. His direction of fashion shows and events won high international acclaim from international top designers and brought Japanese designers to the world.
Sun Design Group have produced shows for Giorgio Armani, Missoni, Tom Ford, Issey Miyake, Marc Jacobs and Jun Ashida.
Yves Saint Laurent AW08 at Grand Palais, by La Mode en Image
Founded by director, photographer and event organiser Olivier Massart, La Mode en Image tends to the needs and wishes of its big name clients, guided by respect for their identity and heritage. La Mode en Image manages every aspect of a fashion event, from artistic design through to casting and technical support, to create a ready-to-wear solution with a tailored edge. Although fashion remains the agency’s primary focus, its service and expertise are valued in many other areas of the luxury and design industry, including perfume, cosmetics, fine jewellery and watches.
La Mode en Image has produced shows for John Galliano, Louis Vuitton, Valentino, Givenchy, Christian Dior and Balenciaga.
Christopher Kane SS11, London by Gainsbury & Whiting
A true full service event producer, Gainsbury & Whiting offers clients, agencies, photographers and directors solutions from concept development through to execution. Services include budgeting, location scouting, venue hire, casting, styling, set building, prop hire, production design, camera packages, lighting, sound, special effects and post production. And they work with some of the UK’s most exciting designers out of London, including producing Alexander McQueen’s shows for the last six seasons.
Gainsbury & Whiting have produced shows for Christopher Kane, Marios Schwab, Luella, Stella McCartney and Richard Nicoll.
LS Company Profile: Gainsbury & Whiting
Website: Gainsbury & Whiting
Thierry Mugler Menswear by Nicola Formichetti, Paris
Founded in 2002, Eyesight has developed a worldwide network of partners to enable the production of fashion shows, product launches, openings, gala dinners and parties. Some services include researching venues, set design, decoration, sound & lighting production, video production, photography and graphic design.
Eyesight has produced shows for Yves Saint Laurent, Helmut Lang, Rick Owens, Chloé and Barbara Bui and most recently Autumn Winter 2011 menswear shows, for 3.1 Phillip Lim, Dior Homme, Raf Simons and Victor &Rolf; in Paris.