DIGITAL

Flipboard- The New ‘It’ App

by

Lucy Archibald

|

This is the featured image caption
Credit: This is the featured image credit

Flipboard signals the potential power of digital and social media for brand promotion

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Flipboard signals the potential power of digital and social media for brand promotion

This new app has got people talking because of the way it links up multiple pages from across the internet and integrates social media and peer to peer marketing. At a point when the future of the print magazine is under scrutiny it has cleverly positioned itself as the solution. How could you make this technology work for your business? Share your thoughts in the comments section.

Lucy Archibald
Lucy Archibald

Associate Editor

DIGITAL

Flipboard- The New ‘It’ App

by

Lucy Archibald

|

This is the featured image caption
Credit : This is the featured image credit

Flipboard signals the potential power of digital and social media for brand promotion

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Flipboard signals the potential power of digital and social media for brand promotion

This new app has got people talking because of the way it links up multiple pages from across the internet and integrates social media and peer to peer marketing. At a point when the future of the print magazine is under scrutiny it has cleverly positioned itself as the solution. How could you make this technology work for your business? Share your thoughts in the comments section.

Lucy Archibald
Lucy Archibald

Associate Editor

Related articles

DIGITAL

In The World Of Fashion, Lifestyle and Beauty, Instagram Still Reigns Supreme: Report

DIGITAL

WeChat Luxury Index 2023: How to Connect With 1.3 Billion Consumers?

DIGITAL

What’s The Latest Must-Have Devised By Luxury Brands For VIP Customers? Why, An Exclusive Community In The Metaverse, Of Course.