DIGITAL

6 Answers to the Social Media Question

by

Lucy Archibald

|

This is the featured image caption
Credit: This is the featured image credit

LS highlights Tamar Shamir Koifman’s advice on social media for luxury brands.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

LS highlights Tamar Shamir Koifman’s advice on social media for luxury brands.

The recent LS article on fashion marketing has sparked debate amongst the LS community about the role that social media should play, or not play, in luxury branding. Now, to add to the conversation, we are highlighting the 6 solutions which social media specialist Tamar Shamir Koifman presented at a pre-conference workshop at the Luxury Interactive conference. (We have summarised her points, but read the full article on fashionscollective.com.)

1) Take advantage of Facebook’s open graph
2) Twitter as an outlet for brand personality
3) Using Twitter for customer service dialogue
4) Influential bloggers as PR
5) ‘Social Shopping’ combines social networking and shopping
6) Location-based marketing to incorporate tips and reviews

Sources
Fashion’s Collective

Lucy Archibald
Lucy Archibald

Associate Editor

DIGITAL

6 Answers to the Social Media Question

by

Lucy Archibald

|

This is the featured image caption
Credit : This is the featured image credit

LS highlights Tamar Shamir Koifman’s advice on social media for luxury brands.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

LS highlights Tamar Shamir Koifman’s advice on social media for luxury brands.

The recent LS article on fashion marketing has sparked debate amongst the LS community about the role that social media should play, or not play, in luxury branding. Now, to add to the conversation, we are highlighting the 6 solutions which social media specialist Tamar Shamir Koifman presented at a pre-conference workshop at the Luxury Interactive conference. (We have summarised her points, but read the full article on fashionscollective.com.)

1) Take advantage of Facebook’s open graph
2) Twitter as an outlet for brand personality
3) Using Twitter for customer service dialogue
4) Influential bloggers as PR
5) ‘Social Shopping’ combines social networking and shopping
6) Location-based marketing to incorporate tips and reviews

Sources
Fashion’s Collective

Lucy Archibald
Lucy Archibald

Associate Editor

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