According to an exclusive report by Baidu to Luxury Society Keynote attendees, findings show that millennials are becoming the predominant consumer purchasing group. Wan (Grace) Zhang, General Manager of Baidu in East China, shared more about the current state of “Post 90’s” (those born between 1990 and 2000) individuals including their points of interest and data specifically related to luxury goods.
Cartier was uncovered as a top watch brand among China's digital native generation thanks to its newest ambassador, Lu Han, the well-known singer and actor. Discover more about this key audience for luxury brands and which ones are doing best to reach them in this exclusive video:
Registered Luxury Society members can download the complete PDF presentation: