5 Charts That Illustrate the Impact of Digital & E-Commerce in China

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In advance of our Luxury Society Keynote event taking place on Friday, we’re looking at key statistics about the current digital and e-commerce industry in China.

1. The size of the e-commerce industry in China is enormous, topping $577 billion USD

2. Search engines, especially Baidu, service over 628 million individuals, on mobile alone

3. A majority of 25-34 year olds in China make a purchase online, every day

4. China has the highest rate of e-commerce repurchase across the globe

5. Groceries, followed by Women's Apparel, are the top categories of purchase online

#luxdigital

Join us on Friday, November 25th in Shanghai, or online following the #luxdigital hashtag to hear from China E-Commerce experts such as Vanessa Qian, VP Marketing & E-Commerce at Sephora, Thibault Villet, CEO of Mei.com, Wan Zhang, General Manager of Baidu, John Hamilton, Director, Marketing Communications APAC of Four Seasons Hotels & Resort, and more.

Tamar Koifman

Tamar is the International Managing Editor of Luxury Society and marketing and new client development lead at Digital Luxury Group. Her prior roles included digital marketing and e-commerce positions at L’Oreal, Estée Lauder, and Chanel.

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