Luxury Society’s selection of news articles that are not to be missed this week.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their…
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Luxury Society’s selection of news articles that are not to be missed this week.
1. Menswear in vogue for luxury brands with designs on growth
Young, hip, urban, and male… meet the fashion world’s new best friend.
Read this on Reuters.
2. Ferragamo Appoints New Marketing Head Amid Management Restructuring
It has appointed former fashion magazine journalist Riccardo Vannetti as its new chief marketing officer as the group pushes ahead with a management facelift.
Read this on Business of Fashion.
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3. Blue Skies For Swiss Watch Exports In May
Global Swiss watch exports have risen in value for 13 consecutive months and are up 9.9% so far this year.
Read this on Hodinkee.
4. Moschino Unveils China Flagship on Alibaba’s Tmall Luxury Pavilion
Moschino’s new flagship on Alibaba’s Tmall Luxury Pavilion, which was unveiled today, serves more than a financial and commercial purpose.
Read this on WWD.
5. Luxury gifters twice as likely to buy with same-day delivery
Expedited shipping can win consumers around the holidays and retain them after the gifting season is over, according to a new report from Dropoff.
Read this on Luxury Daily.
Cover image credit: Louis Vuitton website.
