Luxury Society’s selection of news articles that are not to be missed this week.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their…
This is the featured image caption
This is the featured image credit
Luxury Society’s selection of news articles that are not to be missed this week.
1. Three Different Watch Brands Leave Two Different Fairs
It has been a tough week for Swiss watch fairs: Both Audemars Piguet and Richard Mille announced they are leaving the Salon International de la Haute Horlogerie (SIHH), and Raymond Weil said it’s leaving Baselworld.
Read this on JCK.
2. Luxury is Behind in Analytics, Making How Data Is Used Vital Going Forward
Luxury brands can struggle to use data for personalization, as these houses who are significantly rooted in heritage find themselves having to compete with savvy labels born in the analytical age who inherently understand how to leverage artificial intelligence.
Read this on Luxury Daily.
3. LVMH Appoints New Head of TAG Heuer and Watch Division
LVMH has appointed Stéphane Bianchi (pictured) as new CEO of its watchmaking division, replacing Jean-Claude Biver, effective Nov. 1.
Read this on JKC.
4. Michael Kors Announces Acquisition Of Versace For $2.1 Billion
On Tuesday, Michael Kors Holdings LTD confirmed earlier reports that it would buy all outstanding shares from Versace for around $2.1 billion.
Read this on Forbes.
5. China’s Influencer Fatigue is Real. What Should Brands Do?
China’s rapid growth often defies conventional wisdom. It is also true when it comes to influencer marketing.
Read this on Jing Daily.
6. Shares of luxury online marketplace Farfetch surges 53 percent in IPO's first day of trading
Farfetch Thursday night raised $885, stamping a valuation of $6.2 billion on the online giant, taking into account employee dilution.
Cover image credit: SIHH
