Luxury Society’s selection of news articles that are not to be missed this week.
What We’ve Read: Millennial Women’s Shopping Habits Lean Towards Self-Purchasing
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society’s selection of news articles that are not to be missed this week.
1. Millennial women’s shopping habits lean towards self-purchasing
Contrary to traditional marketing that positions jewelry as a gifting item, millennial women are more apt to buy pieces for themselves than to receive them from others.
Read this on Luxury Daily.
2. Splurges, on Sale: More Luxury Buyers Say They Demand Discounts
Here’s some bad news for fashion houses and luxury brands: Increasingly, even big-spending buyers are balking at paying full price.
Read this on Jing Daily.
3. Exclusive: Burberry Launches 2 Handbags Just for China on First WeChat Mini-Program
Following the likes of Longchamp, Gucci, Michael Kors and Fendi, Burberry has become the next global luxury giant to open an official WeChat mini-program.
Read this on Jing Daily.
4. How artificial intelligence is changing digital marketing
Artificial intelligence (AI) is changing the way marketers see interactions with consumers. It is becoming the way for products and processes to work smarter with more data and less human intervention.
Read this on Luxury Daily.
5. Can Troverie Change the Face of Luxury Watch Shopping?
Troverie—an online marketplace for luxury watches—launched today in the United States, offering a vast selection of timepieces from 16 brands, most of which are Swiss—including Omega, TAG Heuer, Breitling, Zenith, and Bulgari.
Read this on Forbes.
Image credit: Pexels
Writer at Luxury Society
Before joining the editorial team at Luxury Society, Meaghan was based out of New York City writing for CBS New York and NBC Universal. A Washington-D.C. native, Meaghan also wrote for Washington Life Magazine while studying journalism at university. After moving to Switzerland in 2016, she went on to contribute to Metropolitan Magazine and CBS affiliates before joining the LS team.