Luxury Society’s selection of news articles that are not to be missed this week.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their…
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Luxury Society’s selection of news articles that are not to be missed this week.
1. Facebook is testing augmented reality ads in the News Feed
Facebook is giving advertisers new ways to show off their products, including with augmented reality.
Read this on Tech Crunch.
2. Millennials and Chinese Consumers Are Rewriting the Luxury Rulebook
When it comes to luxury commerce and international tourism, recent studies show the discussion still revolves around two market segments — millennials and the Chinese consumer. In many cases (in fact, in millions of cases), the two overlap.
Read this on Skift.
3. Prada Is Making Progress
After a series of strategic missteps, Prada is finding its footing.
Read this on Business of Fashion.
4. Cartier Unveils All-New High-Jewelry Coloratura Collection
Last week at Haute Couture Fashion week in Paris, French Jeweler Cartier officially unveiled its Coloratura high-jewelry collection that – as its name suggests – celebrates vibrant color and artistic cultures.
Read this on Forbes.
5. Beyond Millennials: Influencer Marketing For Older Generations
There are over 270,000 Google results for the search term “marketing to millennials.”
Read this on Forbes.
