Luxury Society’s selection of news articles that are not to be missed this week.
What We’ve Read: The Winners of the 2017 Watchmaking’s “Oscars” and What LVMH’s Shake Up Means for Dior
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society’s selection of news articles that are not to be missed this week.
1. The 2017 Grand Prix d’Horlogerie de Genève (GPHG) Finalists
We've got the full short-list for the most prestigious awards in watches.
Read this on Hodinkee.
2. Hard Luxury Awakening to E-commerce Opportunity
Many high-end watches and jewelry brands are still hesitant to sell online, but that's slowly starting to change.
Read this on Business of Fashion.
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3. LVMH Reshuffles Management, Shifting Sidney Toledano From Dior
The executive change reflects turbulence in the wider luxury industry, which has rebounded this year after a period of difficulty.
Read this on The New York Times.
4. Millennials Disrupt Luxury With Their Online Cartier Love
Richemont's new management needs to cope with the digital challenges.
Read this on Bloomberg.
Cover image credit: Christian Dior
Writer, Luxury Society
Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.