Luxury Society’s selection of news articles that are not to be missed this week.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their…
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Luxury Society’s selection of news articles that are not to be missed this week.
1. Luxury Is Back in Vogue in China
China’s luxury-goods market is growing steadily again, nearly five years after it was knocked off course by President Xi Jinping’s anti-corruption drive.
Read this on Bloomberg.
2. Hong Kong Regains its Appetite for Swiss Watches
The bump in demand from mainland China will help the overall industry grow in 2017. However, Hong Kong will not come back to the growth rates seen some years ago.
Read this on Financial Times.
3. The Amazing Ways Burberry Is Using Artificial Intelligence And Big Data To Drive Success
How Burberry is using big data and artificial intelligence solutions to better connect with customers, boost retail performance and even detect counterfeits.
Read this on Forbes.
4. Digital Download: The Power of Influencer Referrals
Four out of every five of 's mobile web visits coming from referral traffic are driven by an influencer.
Read this on WWD.
5. Don’t Believe the Hype: Why WeChat Is Not a Cure-All for Luxury Brands
Ogilvy & Mather's Jeremy Webb, who spoke at the China Chat Conference in Shanghai, explains why WeChat shouldn't be a brand's sole marketing tool.
Read this on Jing Daily.
