Luxury Society’s selection of news articles that are not to be missed this week.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their…
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Luxury Society’s selection of news articles that are not to be missed this week.
1. Instagram could be a crucial stock-picking tool when investing in luxury firms
Instagram likes are now a serious metric for investors in luxury brands including Burberry, Kering-owned Gucci and Saint Laurent and LVMH labels including Dior and Louis Vuitton.
Read this on CNBC.
2. Virgil Abloh's First Louis Vuitton Designs Have Arrived In London
The wait for Virgil Abloh fans is over: the first items from the designer’s debut Louis Vuitton collection are now for sale. The spring/summer 2019 menswear designs are available to buy in a concept pop-up store in Mayfair, London, that is based on the inspirations Abloh drew on for the collection.
Read this on Vogue.
3. Why We Need to Rethink Influencer Marketing in Europe
A new research report from Bazaarvoice says that 47 percent of consumers in Europe are "fatigued" by repetitive influencer posts on platforms like Instagram.
Read this on Entrepreneur.
4. Hermès Launches Its First-Ever Chinese E-Commerce Site
Hermès has become the latest fashion-and-accessories giant to embrace the luxury e-commerce explosion in China.
Read this on Jing Daily.
5. Physical Stores: Assets Or Liabilities?
Of course the obvious answer is "well, that depends."
Read this on Forbes.
