Luxury Society’s selection of news articles that are not to be missed this week.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their…
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Luxury Society’s selection of news articles that are not to be missed this week.
1. Vacheron Constantin Begins Vintage-Theme Instagram Feed
Vacheron Constantin’s @thehourlounge Instagram account is gathering a community of vintage watch enthusiasts and collectors onto a platform where they can share the brand's 260-year heritage through historical timepieces.
Read this on Luxury Daily.
2. At Audemars Piguet, Sales Go Beyond the Showroom
François-Henry Bennahmias, the company’s chief executive, sees events like golf outings as one more way to court customers.
Read this on The New York Times.
3. Inside Dior’s First Micro-Influencer Campaign
With luxury brands finally coming around to influencer marketing, Dior is taking a unique approach by going after micro-influencers, who theoretically drive more engagement.
Read this on Glossy.
4. Amongst Luxury Brands, Instagram is the Top Engagement Platform
PMX Agency reveals in its latest annual Luxury Brands Online report, the top luxury brands and websites.
Read this on WWD.
Cover Image Credit: Vacheron Constantin's @thehourlounge Instagram Account
