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[Video] Achieving Record Exposure Through Social Media: A Four Seasons Hotels & Resorts Case Study

More than just a networking platform, social media now presents itself as a highly effective way for brands to reach their target audiences, shares Jocelyn Phi at the Luxury Society Keynote 2017

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More than just a networking platform, social media now presents itself as a highly effective way for brands to reach their target audiences, shares Jocelyn Phi at the Luxury Society Keynote 2017

Social media has long been used as a channel for brands to carry out two-way conversations with their consumers. While this is seen as a useful tool across all industries, it is particularly relevant and important for those in the hospitality sector, where the main good being sold is customer service.

At the third Luxury Society Keynote in Shanghai, luxury hotelier Four Seasons Hotels & Resorts talked about how they leveraged social media to better enhance the entire consumer experience. Vice President of Hotel Marketing, Asia Pacific, Jocelyn Phi, shares more.

Watch the video below for Phi’s full presentation.

Discover more videos from Luxury Society here.

Lydianne Yap
Lydianne Yap

Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.

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