CAMPAIGNS
The Latest Hotels, Rajasthan, Kashmir & St Petersburg
This is the featured image caption
Credit: This is the featured image credit
Top London properties are made all the more attractive with big name spas, as W Hotels launch in St Petersburg and Sofitel opens in Guangzhou The recently launched ‘Urban Sanctuary’…
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Top London properties are made all the more attractive with big name spas, as W Hotels launch in St Petersburg and Sofitel opens in Guangzhou
The recently launched ‘Urban Sanctuary’ rooftop spa at London’s Four Seasons, Hyde Park
The recently launched Four Seasons Hotel has already drawn attention for its panoramic views of Hyde Park but to further indulge guests and discerning residents of London, they have added an ESPA Spa on the 10th floor, where guests are invited to take in massages, facials and spa treatments along with the breath-taking view.
The Lanham have also launched a new Chuan spa facility, promised to be London’s first hotel spa to incorporate the principles of Traditional Chinese Medicine. Whilst Missoni have joined forces with Six Senses, to bring the recently launched Kuwait hotel a 1,500sqm spa facility, including two Hammams and treatments inspired by Arabic traditions.
Openings in China, Vietnam, India and Russia do nothing to dispel hype that luxury growth is being fuelled by emerging markets, as Starwood, Accor and Taj brands all do their best to capitalise on the new business and leisure locations.
Sofitel, Guangzhou
Located in Tianhe, the dynamic financial and commercial district of Guangzhou, the latest Parisian-style Sofitel incorporates 493 spectacular rooms and suites, 5 bars and restaurants and 17 state-of-the-art meeting rooms, alongside recreational facilities SoSpa, SoFit 24-hour fitness centre and an indoor pool with underwater music.
Website: Sofitel Guangzhou
Source: Sofitel
The Luxury Collection, New York
Marking The Luxury Collection’s debut in New York, Starwood Hotels & Resorts Worldwide has signed a license agreement with The Chatwal New York, an acclaimed 83-room property in Manhattan’s Theatre District. The addition of The Chatwal also represents another milestone for Starwood with New York City becoming the first and only city in the world to boast all nine of its distinctive and iconic brands: Sheraton, Westin, Le Meridien, W, St. Regis, The Luxury Collection, Four Points by Sheraton, Element and Aloft.
Website: The Luxury Collection
Source: Travel News Gazette
Vivanta by Taj, Kashmir
Joining the Taj Hotels stable under the Vivanta brand, Dal View, Srinagar is spread over six acres on Kralsangri hill, overlooking scenic Dal Lake. The property has 89 rooms and suites, all ergonomically designed with 40" LCD TVs and large plush bathrooms with bathtubs and rain showers. As well as restaurant options in the style of local cuisine, contemporary European in the coffee shop and a specialty Chinese restaurant, Jade Dragon.
Website: Vivanta by Taj, Dal View
Source: Times of India
Anantara Mui Ne Resort & Spa, Vietnam
Debuting in Vietnam, the Anantara Mui Ne Resort & Spa is located just under 200km northeast of Ho Chi Minh City, on the South East Coast of Vietnam. Guests can choose from 89 rooms, suites and villas set within tropical gardens or featuring views of the sea or lagoon. The resort also incorporates banquet, event and meeting facilities alongside a spa, fitness centre and reading lounge.
Website: Anantara Mui Ne
Source: Luxury Travel Magazine
W Hotel, St Petersburg
The first Eastern European property for the W brand, the 137 rooms and suites are described as a ‘swirl of high-energy interiors, vivid design, cutting-edge technology and uniquely modern amenities’. In keeping with W facilities worldwide, the St Petersburg hotel provides guests full business connectivity, a range of restaurants and bars, a SWEAT fitness centre and Bliss Spa.
Website: W Hotel St Petersburg
Source: W Hotels
8Hotels Chandra Villas, Bali
Located in the Oberoi area of Seminyak, designed by Bali based architect, Maria Paiva, each spacious villa is signified by luscious greenery, teakwood furniture, contemporary living spaces and luxurious bedding. All villas include complimentary private airport shuttle services WiFi, iPod docking station and bottled water. Guests can also utilise concierge services, in room massage and beauty treatments and private all day butler service.
Website: 8Hotels Chandra Villas
Source: Breaking Travel News
La Maddalena Hotel & Yacht Club, Sardinia
An ancient navy arsenal has been transformed into the Hotel and Yacht Club La Maddalena, northern Sardinia, in time to welcome the Louis Vuitton Cup 2010. The luxury hotel incorporates 110 rooms and 9 suites with a large shopping area, restaurants, cafés and cinema, as well as outdoor sports like tennis and football. The marina area can accommodate 500 medium and large boats and is equipped with all modern services.
Website: La Maddalena Hotel & Yacht Club
Source: Cision Wire
Devi Ratn, Rajasthan
Situated in Jaipur, in the semi-desert lands of Rajasthan, the hotel complex boasts 60 suites and 3 villas equipped with modern amenities, spa, swimming pool, gymnasium and library as well as exotic activities like kite flying, camel safaris and star gazing. The lustrous gem-craft of Jaipur, is reflected in the materials used and the intricate quality of detail in public and private spaces, where the hotel takes its name from the “Nav Ratn”; nine pure gemstones that focus cosmic energy.
Website: Devi Ratn Rajasthan
Source: PR Newswire
If you are interested in being featured in our next edition of The Latest Hotels, kindly send details of your opening to [email protected]
Creative Strategist, Digital
Sophie Doran is currently Senior Creative Strategist, Digital at Karla Otto. Prior to this role, she was the Paris-based editor-in-chief of Luxury Society. Prior to joining Luxury Society, Sophie completed her MBA in Melbourne, Australia, with a focus on luxury brand dynamics and leadership, whilst simultaneously working in management roles for several luxury retailers.
