We are proud to announce the final listing of speakers, panels and workshops for the inaugural Luxury Society Keynote, produced in association with Bloomberg
EVENTS
Join LS in London to Better Understand the UHNW Consumer
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Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
We are proud to announce the final listing of speakers, panels and workshops for the inaugural Luxury Society Keynote, produced in association with Bloomberg
Three Additional Speakers Announced from Aston Martin, Linley & Fraser Yacht
Our inaugural event will seek to define consumer wealth segments beyond popular buzzwords and to examine the role the UHNWIs play in the consumption of luxury goods, taking place in London on Wednesday May 15th 2013 from 1pm.
The by-invitation event is open exclusively to luxury brand professionals, engineered to facilitate meaningful networking between a qualified audience. Our content will feature insight from leading global CEOs, game-changing entrepreneurs and relevant wealth, CRM and communications experts.
Individual workshops have been designed to draw on the collective wisdom of attendees, executives and moderators, to collaboratively formulate and share strategies for UHNW attraction and retention. Luxury specific case studies will give validation to theories and ideas.
We are very much looking forward to introducing this series to the industry, and inspiring luxury brand executives to think creatively about their UHNW clients.
We are equally thrilled to share the first details of our panel sessions, confirmed speakers and participatory workshops. And look forward to announcing further additions in the coming weeks.
“ The inaugural event will seek to define consumer wealth segments beyond popular buzzwords ”
The Promise of the UHNW Luxury Consumer
The democratisation of luxury, paired with emerging middle class affluence, has forced more complex segmentation of ‘the wealthy’. Beyond buzzwords, what truly constitutes an ‘Ultra High Net Worth Individual?’ And in times of economic uncertainty, why should this segment be a priority target for luxury brand marketers.
Marc Cohen, Director, Ledbury Research
Moderated by Sophie Doran, Editor in Chief, Luxury Society
UHNWI’s: True Citizens of the World
UHNWI’s increasingly lead season-driven lives, tied less and less to specific countries, consuming luxury across the globe. Product and service propositions between cities are no longer based exclusively on local taste, and service standards must be truly global. How are leading luxury brand CEO’s managing these stateless and superrich UHNW consumers?
Stephen Alden, CEO, Maybourne Hotel Group
Patrick Couderc, CEO, Hervé Léger UK
Jamie Edmiston, CEO, Linley
Katharina Flohr, Managing & Creative Director, Fabergé
Moderated by Francine Lacqua, Editor-at-Large, Bloomberg TV
UHNWI’s: Expectations and Service Strategies
Realising the power of UHNWI’s, luxury brands are dedicating staff members to the attraction and retention of this elite consumer group. From an operational perspective, what are the expectations of UHNWI’s when it comes to service? What marketing strategies do they respond to? What are the most important factors in retention?
Patrick Coote, Global Marketing Director, Fraser Yacht
Augustin Depardon, Director, Louis XIII
Darren Gearing, VP EU, Shangri-La Hotels & Resorts
Marine Eugene, Europe Director of Sales, NetJets
Moderated by Shellie Karabell, Director, INSEAD Knowledge
“ Our content will feature insight from leading global CEOs, game-changing entrepreneurs & relevant wealth experts ”
UHNWI’s: Innovation To Inspire
As the democratisation of luxury continues, innovators and entrepreneurs are finding success creating niche products aimed exclusively at UHNWI’s, often disrupting the way consumers think about traditional luxury products. Here we discover why they chose to target this top consumer group and their experience in servicing these discerning clients.
Maximillian Büsser, Founder, MB+F
Roland Iten, Founder, Roland Iten
Steve Varsano, Founder, The Jet Business
Moderated by Rebecca Robins, Author, Meta-Luxury
Workshops: How To…
Here we will facilitate a number of individual forums based on specific aspects of attracting and retaining UHNW consumers. Workshops have been designed to encourage delegate participation and meaningful networking, facilitated by a leading expert in each field.
– How to unlock the potential of the UHNW Globe Shoppers™
Manelik Sfez, VP Partner & Corporate Marketing, Global Blue
– How to Train Sales Staff to Manage UHNWI Expectations
Hervé de Gouvion Saint-Cyr, Director, Luxury Attitude
Pascal O. Ravessoud, Marketing & Development Director, Fondation de la Haute Horlogerie
Business Case: Aston Martin
2013 marks the Centenary of Aston Martin Lagonda Ltd. In celebrating, the iconic British luxury brand has undertaken a year-long schedule of events and initiatives, celebrating not only its heritage but also its UHNW clientele.
Markus Kramer, Marketing Director, Aston Martin
Moderated by Sophie Doran, Editor in Chief, Luxury Society
To learn more about our speakers and moderators on Luxury Society, we invite your to explore the related interview features as follows:
– The Dangers of Homogenising the Wealthy: Ledbury Research
– In Conversation with Augustin Depardon, Global Marketing Director, Louis XIII
– Which Nationalities Are Spending What Where: Global Blue
Creative Strategist, Digital
Sophie Doran is currently Senior Creative Strategist, Digital at Karla Otto. Prior to this role, she was the Paris-based editor-in-chief of Luxury Society. Prior to joining Luxury Society, Sophie completed her MBA in Melbourne, Australia, with a focus on luxury brand dynamics and leadership, whilst simultaneously working in management roles for several luxury retailers.
