As the use of artificial intelligence opens up more opportunities for brands to express their creativity on social media, does it even matter to marketers whether the content created is real or not, if the reactions or responses from their audiences are positive?
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CAMPAIGNS8 min read
Opinion: Why Are There So Few Luxury Winners At Cannes Lions?
Cannes Lions is the largest festival of creativity in the world, celebrating the best of advertising over the past 12 months, yet there is one particular industry that seems to be absent every year: luxury. But why? DLG Global Chief Creative Officer and two-time judge Frederic Bonn delves into the subject and breaks down how luxury brands can better leverage their creativity to their advantage.
CAMPAIGNS7 min read
Social Listening Might Just Be The Smartest Tool Luxury Brands Can Use Right Now
Tracking your brand in conversations related to your company and products is a powerful tool that should be implemented by all brands to ensure they have access to real-time insights about their customers and industry, says Anne-Sophie Scharff, Strategic Planning Manager at DLG.
CAMPAIGNS8 min read
Is Drop Retail the Next Step in the Digital Transformation of Beauty Brands?
The launch of MAC Underground shows that beauty brands are getting serious about building exclusive channels and communities for product drops. How will this streetwear-originated retail tactic influence their digital…
