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Burberry Digitally Interactive A/W2010 Campaign

Christopher Bailey, speaks from the Burberry Autumn/Winter 2010 Ad Campaign set at Pinewood Studios in London.

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Christopher Bailey, speaks from the Burberry Autumn/Winter 2010 Ad Campaign set at Pinewood Studios in London.

Lucy Archibald1 min read

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Redefine Tmall: A Mega App beyond Transaction

The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their…

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Report: WeChat Luxury Index 2024

The newly released WeChat Luxury Index examines how high-end and luxury brands achieve marketing or…

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TAG Heuer’s Billion-Dollar Formula for Success

In an exclusive interview for The Luxury Society Podcast’s inaugural episode, TAG Heuer CEO Antoine…

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Report: WeChat Luxury Index 2024

The newly released WeChat Luxury Index examines how high-end and luxury brands achieve marketing or business objectives on WeChat. The report also showcases a ranking of these brands, evaluating whether their offerings and services on WeChat are developed enough to meet the sophisticated demands of today’s consumers.

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Redefine Tmall: A Mega App beyond Transaction

The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their Tmall strategy amid China’s evolving luxury landscape.

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TAG Heuer’s Billion-Dollar Formula for Success

In an exclusive interview for The Luxury Society Podcast’s inaugural episode, TAG Heuer CEO Antoine Pin reveals how the brand’s historic return to Formula 1 aims to conquer new markets, seduce younger consumers, and win the ultimate battle: The one for our wrists.

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For Marketers, Does It Even Matter If It’s Not Real?

As the use of artificial intelligence opens up more opportunities for brands to express their creativity on social media, does it even matter to marketers whether the content created is real or not, if the reactions or responses from their audiences are positive?

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Opinion: Why Are There So Few Luxury Winners At Cannes Lions?

Cannes Lions is the largest festival of creativity in the world, celebrating the best of advertising over the past 12 months, yet there is one particular industry that seems to be absent every year: luxury. But why? DLG Global Chief Creative Officer and two-time judge Frederic Bonn delves into the subject and breaks down how luxury brands can better leverage their creativity to their advantage.

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Social Listening Might Just Be The Smartest Tool Luxury Brands Can Use Right Now

Tracking your brand in conversations related to your company and products is a powerful tool that should be implemented by all brands to ensure they have access to real-time insights about their customers and industry, says Anne-Sophie Scharff, Strategic Planning Manager at DLG.

Burberry Digitally Interactive A/W2010 Campaign

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