The newly released WeChat Luxury Index examines how high-end and luxury brands achieve marketing or business objectives on WeChat. The report also showcases a ranking of these brands, evaluating whether their offerings and services on WeChat are developed enough to meet the sophisticated demands of today’s consumers.
In an exclusive interview for The Luxury Society Podcast’s inaugural episode, TAG Heuer CEO Antoine Pin reveals how the brand’s historic return to Formula 1 aims to conquer new markets, seduce younger consumers, and win the ultimate battle: The one for our wrists.
As the use of artificial intelligence opens up more opportunities for brands to express their creativity on social media, does it even matter to marketers whether the content created is real or not, if the reactions or responses from their audiences are positive?
Cannes Lions is the largest festival of creativity in the world, celebrating the best of advertising over the past 12 months, yet there is one particular industry that seems to be absent every year: luxury. But why? DLG Global Chief Creative Officer and two-time judge Frederic Bonn delves into the subject and breaks down how luxury brands can better leverage their creativity to their advantage.
Tracking your brand in conversations related to your company and products is a powerful tool that should be implemented by all brands to ensure they have access to real-time insights about their customers and industry, says Anne-Sophie Scharff, Strategic Planning Manager at DLG.